While online shopping is great—and can often be cheaper—there’s nothing like going into a store to touch a beauty product before you buy it. That’s one reason ColourPop’s Fourth Ray Beauty and Sol Body launching at Ulta Beauty is so exciting. Seed Beauty, the company behind these affordable brands, announced its expansion into Ulta stores and on its site (760 doors for Sol and 128 for Fourth Ray). “Sol and Fourth Ray encourage confidence, self-expression and self-care,” said Seed Beauty co-founder and president Laura Nelson in a statement. “Ulta’s unique retail environment will take that journey even further.”
If you’re not familiar with ColourPop‘s sister brands, now might just be the time to try them now that you can rack up all the Ulta Rewards points. While ColourPop delivers color cosmetics, Fourth Ray is all about skincare and Sol Body has bronzing body products for all skin tones. Like ColourPop, each is vegan and cruelty-free. Fourth Ray’s skincare is also paraben-free, phthalate-free and synthetic fragrance-free, which is a big promise for an affordable brand.
Ready to shop the goods? Check out some of our favorite of the new-to-Ulta products, below.
Image: Seed Beauty.
Sol Body Gradual Sunless Tanning Lotion
In Fair/Light and Medium/Deep, this hydrating body lotion builds a natural-looking tan over time.
Image: Seed Beauty.
Sol Body Glow Oil
In four shades (Caramel, seen here), this body oil gives skin a hint of color with light-diffusing micro pearl.
Image: Seed Beauty.
Fourth Ray Beauty Good Mood Gel Moisturizer
This lightweight moisturizer contains watermelon seed, rose water, hyaluronic acid and marshmallow extract.
Image: Seed Beauty.
Fourth Ray Beauty Papaya Face Milk
Give skin a boost of hydration with papaya enzymes, papaya oil, water lily milk and white tea.
Image: Seed Beauty.
Fourth Ray Beauty BFD Cleansing Oil
Remove makeup and impurities without stripping your skin.
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